Exceptional people on a big mission
Help us make quality healthcare more accessible for the people of Australia
ABOUT SMILE
Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.
THE MISSION
Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence, and spirit. We believe that a beautiful smile and good oral health lead to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth, and Alzheimer's.
Smile's mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.
THE OPPORTUNITY
- Join Smile, where there's a culture of excellence and remote work thrives! You have the opportunity to make a positive and sustainable impact on people’s lives every day and throughout the country.
- You will get the opportunity to work with an exceptional leadership team. Our guidance will assist you to reach new heights and achieve the 'best you'.
- We champion independent ownership amongst effective team members, empowering you to take initiative, make decisions, and drive projects forward with confidence.
- Collaborate with a dedicated and talented team who are also friendly, supportive, trustworthy, enduring, and inspiring. You'll always feel connected and empowered whether it's through virtual meetings or shared documents.
- And let's talk about rewards! The exceptional and successful applicant will earn beyond local market standards with opportunities to take on more responsibilities and challenges while enjoying the convenience of remote work.
- For those local to our headquarters, enjoy a vibrant city workspace with plenty of natural light and scenic river views. Amenities like cafes, bars, yoga studios, and 24-hour gyms are at your fingertips.
- For our remote team, enjoy top-of-the-line technology set-up and a positive work environment conducive to productivity. Our remote work approach ensures that Smile achieves its goals and you excel, personally and professionally.
- Smile is the ultimate package. Join us for a challenging mission, exceptional team, inspiring culture, opportunity to impact, impressive rewards, remote working, and an exciting future!
THE CULTURE
Smile is a place where successful and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and Australia. It is a place for exceptional people who desire to work with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.
Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. The team is encouraged to try ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become a strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak, and repeat.
Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know it's not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.
OUR PRINCIPLES
Integrity
Consistently honest, ethical and trustworthy in all dealings
Collaboration
Listening and helping the team succeed each day
Accountability
Take ownership and deliver on your promises
Respect
Appreciate unique perspectives and input of your team
Excellence
Commit to being outstanding in all that you do
WHAT WE LOOK FOR
Excellent problem solving
You enjoy learning
You are driven
Commercial acumen
Interpersonal skills
Excellent communication
OPEN POSITIONS
ROLE OBJECTIVES
As a B2B Marketing Manager at Smile, your primary goal is to help define Smile’s Enterprise Dental Cover and drive its growth. The role focuses on developing and executing strategic marketing plans to generate inbound interest, increase enterprise cover sales, and expand Smile’s health network. This requires a data-driven approach and leveraging artificial intelligence (AI) tools to optimise marketing efforts and achieve aggressive growth targets.
Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
- High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy.
KEY RESPONSIBILITIES
Inbound Marketing Strategy Development
Enterprise Dental Cover Expansion
Lead Generation & Nurturing
Sales Enablement
KEY PERFORMANCE INDICATORS
- Enterprise Leads: The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients.
- Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones.
- Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Strong experience in strategic marketing and campaign management.
- Ability to conduct market research and competitor analysis.
- Skilled in working with cross-functional teams to align marketing efforts.
- Proficient in creating content and managing brand messaging.
- A data-driven approach to decision-making and performance tracking.
- Familiarity with AI tools to enhance marketing efficiency.
- Excellent communication and collaboration skills.
- Strong problem-solving and adaptability in dynamic environments.
- Hands-on experience with CRM, marketing automation, and analytics tools.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
This performance profile aims to attract a Content Marketer with a proven and successful track record of developing compelling and strategic content that resonates with our target audience across all stages of the member’s journey. This role includes leveraging artificial intelligence tools to optimise content performance to drive sales growth and member retention.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Enterprise Dental Cover Divisions.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.
- Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.
- Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
KEY PERFORMANCE INDICATORS
- Cost per new piece of content
- Content engagement
- Expanding into new mediums (infographics, video)
KEY RESPONSIBILITIES
- Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
- Utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting.
- Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
- Update and refresh existing content to ensure relevance and maximise SEO impact.
- Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
- Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
- Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
- Leverage AI-powered analytics to refine content delivery and distribution strategies.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in references provided in your application
- Has extensive experience and evidence of achieving exceptional results in Content Marketing
- Can be analytical, strategic, and creative when the role requires it
- Has perfect spoken & written English
- Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVES
As a Creative Design Lead at Smile, your focus is to elevate the brand's visual identity and user experience to help achieve Smile's ambitious growth and retention goals in both retail and corporate dental cover segments.
This role requires leveraging cutting-edge design practices and artificial intelligence (AI) tools to create compelling, scalable, and customer-centric designs that resonate with Smile’s mission of revolutionising quality healthcare accessibility and affordability.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Enterprise Dental Cover Divisions.
The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
- Creative Freedom: Bring your unique design vision to life while collaborating with an innovative and forward-thinking team.
- High-Impact Role: Play a critical role in shaping the company’s brand identity and user experience across digital platforms.
- Diverse Projects: Work on a wide variety of design tasks, including UI/UX design, marketing collateral, and brand development, ensuring a dynamic and ever-evolving workload.
- Professional Growth: Access opportunities for continuous learning and skill development in design and related fields.
- Portfolio Development: Build a world-class portfolio by contributing to meaningful and high-visibility projects.
- User-Centred Design Focus: Be part of a team that values and prioritises user-centred design principles to create intuitive and impactful user experiences.
KEY RESPONSIBILITIES
Strengthen and Manage Partnerships:
- Develop and refine Smile’s visual identity to align with the company's mission and growth goals.
- Create existing and prospective stakeholder-focused design materials, including presentations, infographics, and branded content.
- Ensure all designs adhere to Smile’s brand guidelines, maintaining a cohesive and recognisable brand image across all channels.
Acquisition & Retention:
- Retail Dental Cover: Create visually appealing and high-converting designs for digital campaigns, landing pages, and social media to support new sales growth targets and retention rates.
- Enterprise Dental Cover: Design B2B-focused sales and marketing collateral, emphasising clarity and professionalism, to achieve new sales growth targets and retention rates.
- Use AI-driven tools for A/B testing and performance optimisation of creative assets.
User Experience Design:
- Lead the design of Smile’s digital platforms, ensuring seamless navigation and an exceptional user experience for retail members and enterprise members.
- Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.
AI-Driven Design Efficiency:
- Integrate AI tools (e.g., DALL·E, Adobe Sensei) to accelerate the design process and optimise the quality of deliverables.
- Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.
Cross-Functional Collaboration:
- Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
- Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.
KEY RESPONSIBILITIES
Brand Identity:
- Delivery of retail and enterprise visuals, and brand refresh within 90 days.
- Brand consistency score maintenance across all channels (measured via periodic audits).
- Create memorable campaigns that align with Smile's brand identity and break through with our target audience.
Campaign Performance:
- Enhance Retail dental cover campaign CTR.
- Improve Enterprise dental cover campaign CTR
- Optimise conversion rates for key landing pages.
- Experiment with new creatives and landing pages to discover brand assets that drive the highest campaign conversions.
- Work closely with the marketing and product team to improve website-wide conversion rate.
User Experience:
- Increase in Net Promoter Score (NPS).
- Reduction in bounce rate on Smile’s digital platforms
AI Utilisation:
- Demonstrable use of AI to meaningfully enhance design processes and outcomes.
- Time-to-market for design assets is reduced through strategic AI integration.
Collaboration:
- Positive stakeholder feedback scores maintenance from marketing, sales, and product teams (measured through quarterly surveys)..
- Completion of all design deliverables within deadlines, maintaining an on-time delivery rate.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Expertise in collateral design, UI/UX design, and ad creative.
- Proficiency in AI tools (e.g., MidJourney, DALL·E, Adobe Sensei) and design software (e.g., Figma, Adobe Creative Suite).
- Strong understanding of healthcare and B2B design nuances.
- Exceptional communication and cross-functional collaboration skills.
- Data-driven mindset with a focus on iterative improvements.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!